Behind the Beef

is a consumer education and research program delivered by the BC Cattlemen's Association to to increase consumers' awareness of the beef industry, educate consumers about beef production practices, environmental stewardship, animal care, and food safety.

 

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Join the Roast Beef Challenge!

This #marchbreak, join the #RoastBeefChallenge.  “Canada could be heading toward a “cooking crisis,” in which future generations have little knowledge of basic cooking skills that enable them to choose and prepare meals consistent with a healthy way of eating.” according to the Dietitians of Canada.

Joyce Parslow, Director of Consumer Marketing at Canada Beef has created a Roast Beef Challenge during March break to teach teens some basic skills to prepare a healthy meal – with Canadian Beef of course!

Behind the Beef encourages all families to get into the kitchen, and teach your kids a few basic meals.You make sure your kids know how to read, write now teach them the basic skills to prepare a healthy meal. Roast Beef is one of the easiest things to prepare. Check out Canada Beef's blog for more...

I took the challenge with my 11-year old son. We had a great time cooking a beautiful oven roast together, complete with mashed potatoes and fruit salad that his little brother loves! Next up... meatloaf, another of his favourites!

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Recently, there has been an increased focus on products with specific attributes, such as organic, no added hormones or antibiotics, etc.  Some fast food outlets have been in the news recently with various programs, which may cause confusion for consumers. While it is important to fulfill consumer demand, it is important that consumers have the right information to make the best decisions for them and their families. The Canadian Cattlemen's Association and Canada Beef Inc. have prepared some information to help guide your decisions about Canadian beef production ...

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BC Cattlemen's Association and BC Ag in the Classroom's Take a Bite of BC Program have once again teamed up this year to bring beef education to culinary arts students in the Vancouver area.  We did four great sessions in Richmond, Delta & New Westminster where Erika Strande, a young female rancher from Merritt, BC discussed what is entailed in beef production in B.C.  These sessions are aimed at helping urban students make the connection between agriculture and the food they prepare in their culinary training.  The students were all very interested and had great thought-provoking questions!  

Below are a few photos from our sessions... check out our Facebook page for more.

For more on what it's like to ranch in B.C., check out Erika's blog Life on a BC Cattle Ranch.

INDUSTRY PARTNERS