Program Details

Behind the Beef provides educational forums on the beef industry and beef products, delivered by knowledgeable and trained Beef Educators to the public in convenient locations, as well as collect valuable feedback from consumers.

Purposes:

• Answer and address public questions/concern
• Improve awareness of ranching and beef industry
• Educate consumers on industry practices regarding Environment,Animal Health, Food Safety
• Assist consumers with beef product selection, preparation/cooking, nutrition
• Conduct consumer research 

Delivery:

Beef Educators have been hired throughout the province to deliver the Behind the Beef program. Beef Educators participate in Beef 101 training in order to gain the knowledge and resources needed to aptly assist consumers.

Events are delivered at convenient, populated venues such as grocery retailers, fairs & exhibitions, schools, community events. Click here to view photos from events.

Benefits:

• Develop relationships between consumers and beef
• Give consumers tools to make product selections that meet their needs
• Aid consumers in becoming confident in purchasing beef products
• Gather feedback from consumers on what they value

Funding:

The Behind the Beef program was supported by the Canada-BC Ranching Task Force Funding Initiative; delivered by the Investment Agriculture Foundation of BC with funding from the federal and provincial governments.