Behind the Beef provides educational forums on the beef industry and beef products, delivered by knowledgeable and trained Beef Educators to the public in convenient locations, as well as collect valuable feedback from consumers.
Beef Educators have been hired throughout the province to deliver the Behind the Beef program. Beef Educators participate in Beef 101 training in order to gain the knowledge and resources needed to aptly assist consumers.
Events are delivered at convenient, populated venues such as grocery retailers, fairs & exhibitions, schools, community events. Click here to view photos from events.
The Behind the Beef program was supported by the Canada-BC Ranching Task Force Funding Initiative; delivered by the Investment Agriculture Foundation of BC with funding from the federal and provincial governments.
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